The Critical Need for Flexible Orchestration in Retail

In today’s complex retail landscape, where customers interact with businesses across numerous channels, having a flexible and powerful orchestration engine is no longer a luxury but a necessity. While many popular e-commerce platforms excel at managing the customer-facing experience, they often fall short in providing the intricate backend logic required to efficiently manage orders, inventory, and fulfillment across multiple locations and scenarios.
This gap forces many multi-store businesses to either develop costly bespoke solutions or invest in generic off-the-shelf products that may not fully address their unique needs.

This is why RANDEMRETAIL’s purpose-built orchestration engine offers a sophisticated solution by enabling retailers to make intelligent workflow decisions based on a wide array of triggers and conditions. This allows for highly customizable and efficient order management, addressing key pain points for growing retail businesses.

Here’s how RANDEMRETAIL’s engine provides essential flexibility:

• Channel-Based Order Routing:
  

• The engine can intelligently route orders based on their origin (i.e., marketplace, Shopify, BigCommerce, Magento, Amazon, eBay, Etsy). It can route complete orders to a single location or intelligently split them based on predefined rules, such as inventory availability or the closest fulfillment location.

• Customer Address and Fulfillment Preferences:
  

• Retailers can set rules based on the customer’s address and preferred fulfillment method. For instance, one of our large department store merchants chooses to ship all international orders from their warehouse, which means even if a specific item isn’t available in the warehouse but located in one of their stores, our orchestration will create a consolidated request for all items to be sent to the warehouse for the order to be shipped.

• Stock-Based Orchestration:
  

• Orders can be orchestrated based on volume or the maturity of stock, allowing businesses to optimize inventory movement and reduce waste.

• Delivery Type Optimization:

• The engine can prioritize fulfillment based on delivery type, such as ensuring Same Day Delivery orders are always fulfilled from a store within a specific radius.
  
  

With over 50 customizable triggers that can be activated in matter of seconds, RANDEMRETAIL offers a highly adaptable solution. Furthermore, the next generation of our orchestration would allow our current and future retailers to be able to speak to our RANDEM-ED AI agent who will build these complex workflows for them and test it.

If you’re frustrated with your current systems and want a simplified but complete orchestration engine, speak to us; we will guide you through it all.