How Managing Your Products Within Your OMS Can Save Your Channel Strategy (and Unlock Endless Sales)

Most retailers pour significant investment into their channel strategy, aiming for broad reach across online and offline platforms. However, a critical yet often overlooked element can cripple these efforts: inaccurate inventory visibility across all your sales touchpoints. Without a real-time, unified view of your stock from your physical stores to every online marketplace  you’re not just risking higher bounce rates; you’re actively disappointing potential new and loyal customers.

Consider this: A customer in London searches on Google for a specific shower head, hoping for a convenient in-store pickup within the next two hours. Google Local Shopping, if correctly iIntegrated, could showcase your available products. But if your inventory data is flawed, that eager customer clicks on a product that’s actually out of stock. Frustration ensues, and they’ll llikely abandon your website immediately. The situation worsens if the desired same-day pickup option isn’t even offered for that product at their local store due to incorrect system configuration.

That’s why, at RANDEMRETAIL, we’ve built robust integrations with key platforms like Google, encompassing their Local Shopping feed and Google Ads. This seamless connection empowers our retailers to effortlessly push accurate inventory data, creating the right experience from the first click. Now, your existing and potential buyers can see precisely which products are available at their nearest locations and the exact shipping methods offered be it same-day delivery, convenient in-store pickup, next-day shipping, and much more.

By effectively managing your product data and inventory within your OMS and ensuring seamless synchronization with channels like Google Shopping, you directly:

Reduce Bounce Rates

• Accurate stock information prevents customers from landing on unavailable product pages.

Enhance Customer Experience

• Providing clear visibility of local availability and relevant shipping options builds trust and satisfaction.
  

Increase Conversion Rates

• Customers are more likely to purchase when they see the product they want is readily available through their preferred method.
  

Optimize Marketing Spend

• Ensure your paid advertising on platforms like Google directs customers to accurate and fulfillable product listings.
  

Improve Local SEO

• Accurate local inventory data can boost your visibility in local search results, driving foot traffic to your physical stores.

IInvesting in a robust OMS with strong channel integration, like RANDEMRETAIL’s capabilities with Google, isn’t just about back-office efficiency it’s about delivering on your brand promise and ensuring your channel strategy translates into tangible sales and satisfied customers.

The principle of accurate, centralized product management within your OMS doesn’t stop at Google. It’s equally, if not more, critical for your presence on major marketplaces like Amazon, as well as niche platforms like TikTok Shop and social commerce channels like Facebook Marketplace. Think of your OMS as the central nervous system for your entire product catalog, ensuring consistency and control across every sales avenue. Here’s a deeper dive into the benefits:

Effortless Listing and Synchronization

• This powerful feature enabled the merchant to create virtual representations of their multiple warehouses within the platform. By integrating each warehouse with the relevant ERP system, the RANDEMRETAIL OMS dashboard provided real-time inventory visibility across the entire network.

Tailored Marketplace Strategies

• While consistency is key for core product information, your OMS allows for strategic customization per marketplace. You can define specific SKUs to list on Amazon based on demand, profitability, or channel-specific strategies.
  
  For instance, you might choose to list your best-selling items or exclusive bundles on Amazon. Furthermore, you can implement tailored pricing strategies for Amazon, taking into account marketplace fees, competitive landscapes, and promotional opportunities, all managed directly within your OMS. This level of control allows you to optimize your presence and profitability on each platform.

Intelligent Fulfillment Strategies for Amazon

• Just like with your own e-commerce store, your OMS enables sophisticated fulfillment rules for Amazon orders. You can determine the optimal fulfillment method based on factors like product type, customer location, and cost. For example:
  
  
  • Fulfillment by Amazon (FBA): Your OMS can integrate with FBA, allowing you to seamlessly send inventory to Amazon’s warehouses and have them handle fulfillment. The OMS can track FBA inventory levels and trigger restock alerts.
    
    
  • Seller-Fulfilled Prime (SFP) or Merchant Fulfilled: If you handle your own shipping, your OMS can manage these Amazon orders alongside those from your other channels, applying your pre-defined shipping rules and carrier integrations. For instance, you might prioritize fulfilling Prime orders from your nearest warehouse to meet strict delivery timelines.
    

Optimizing for Profitability and Efficiency

• By centralizing product and inventory management for Amazon within your OMS, you gain a holistic view of your performance across all channels.
  
  This allows for better analysis of sales trends, profitability by channel, and the efficiency of different fulfillment methods. You can identify best-selling products on Amazon, understand customer preferences on that platform, and adjust your strategies accordingly, all driven by the data within your OMS.
  

Expanding Your Marketplace Portfolio

• The ease of adding and managing new marketplaces through your OMS significantly lowers the barrier to entry for expanding your online reach.
  
  As you identify new opportunities be it TikTok Shop’s growing influence or a niche marketplace catering to a specific audience – your OMS provides the infrastructure to efficiently onboard your product catalog and manage operations without the complexities of disparate systems.
  

IIn essence, managing your products within a robust OMS like RANDEMRETAIL transforms your channel strategy from a series of isolated efforts into a cohesive, data-driven operation. It empowers you to reach more customers, optimize your presence on each platform, streamline your fulfillment processes, and ultimately drive greater sales and profitability across your entire business.