How RANDEMRETAIL’s SAAS OMS Suite Drove a Pet Retailer’s 14.55% Revenue Surge

We’ve often discussed the critical role of a modern Order Management System (OMS) in building a resilient retail operation—one that doesn’t just process transactions but actively fosters customer loyalty through an impeccable delivery and returns promise.

Now, it’s time to move from theory to proven success. One of our key customers in the competitive Pet Category sector recently implemented a comprehensive suite of RANDEMRETAIL SAAS products : the core OMS, alongside our Returns, Subscription, and Native App solutions. The results were immediate and impactful: a substantial increase in brand loyalty among both existing and new customers.

Here is a deep dive into how RANDEMRETAIL OMS enabled this remarkable transformation and delivered an impressive 14.55% increase in total revenue.

The Transformation: A Multi-Product Approach

The retailer was already operating on BigCommerce as their core E-commerce platform. The power of the RANDEMRETAIL implementation lies in its seamless, out-of-the-box integration with BigCommerce, allowing the retailer to leverage their existing investment while unlocking new capabilities across four critical areas.

1. Driving Repeat Business with Flexible Subscriptions

Pet products, especially food and supplies, are naturally suited for subscription models. However, this retailer had sophisticated requirements that a standard platform couldn’t meet:

• Tiered Discounting: They needed to offer a higher percentage discount on a customer’s first subscription order to incentivize sign-up, followed by a lower, sustainable discount on all subsequent orders. Our Subscription module’s powerful discount engine enabled this complex, yet highly effective, strategy.
• Brand and Product Control: The retailer was given the flexibility to strategically exclude specific premium brands or low-margin products from the subscription discount offering.
• TDynamic Custom Discounts: Utilising custom fields within BigCommerce, they could set lower or higher discount percentages for specific brands or categories, a nuance our Subscription solution immediately recognised and applied, ensuring high profitability alongside a compelling offer.

2. Mastering Delivery with Advanced OMS Orchestration

Delivery flexibility is the new loyalty driver. The retailer leveraged the OMS Orchestration module to implement complex split-shipping rules, offering customers unparalleled choice and convenience:

• Split-Shipping Options: Customers could allocate a Same-Day Delivery option to one urgent item, Next-Day Delivery to another, and select a Pick-Up-In-Store option for a third, all within a single transaction.
• Subscription Shipping Commitment: Crucially, this orchestration capability was integrated into the Subscription module, allowing customers to select their preferred shipping method for the entire lifetime of their recurring subscription.

3. Hyper-Local Fulfilment with Retail Management (RMS) & Inventory

To truly capitalise on their physical footprint, the retailer deployed two core OMS components:

• Retail Store Fulfilment (RMS): The Retail Management System (RMS) empowered store associates to efficiently Pick, Pack, and Ship online orders directly from their 50+ retail locations. This decentralised approach dramatically reduced shipping costs, saved time, and allowed them to deliver on their promise of rapid customer delivery.
• SIntelligent Inventory Management: Our sophisticated Inventory Management system enabled the retailer to use every single piece of stock across their entire network. This system provided granular, SKU-specific availability rules:
  • Showing inventory as available for Pick-Up Only
  • Offering inventory for Pick-Up and Same-Day Delivery
  • Displaying inventory for Shipping Only
• Dropship Integration: For specialised products, such as their pharmacy line, the system seamlessly integrated the inventory of their 3rd party drop shipper, centralising all fulfilment streams under the single RANDEMRETAIL OMS view.

4. The Digital Apex: The Native App

The retailer’s single largest transformation came from the adoption of the RANDEMRETAIL Native App. This channel immediately accounted for 15% of their total orders, demonstrating a powerful shift in customer behaviour.

• Headless Architecture: The app operates as a headless native application, using the APIs of BigCommerce (and supporting Shopify API for future-proofing) to pull all core data—products, categories, and customer data—into a fast, custom-built interface.
• Seamless Checkout: The app maintains PCI compliance by using a secure handshake to pass the basket directly to BigCommerce’s or Shopify’s native checkout, ensuring a compliant and trusted payment process.
• Subscription Integration:The app fully integrates the OMS and Subscription capabilities, offering a frictionless way for customers to manage their recurring orders on their mobile device.

5. Effortless Customer Returns

• Completing the customer journey, the retailer took full advantage of the Returns Module, offering customers the essential ease of being able to initiate and complete returns or exchanges directly at any physical store location.

The Impressive Results

The implementation of the RANDEMRETAIL SAAS OMS product suite resulted in a verifiable, dramatic uplift across all key e-commerce metrics:

Metric Increase: Total Revenue 14.55% Conversion Rate 39.6% Total Orders 15.53%

This Pet Retailer’s success story proves that a strategic, integrated OMS solution is not just an operational necessity—it is a powerful engine for exponential revenue growth. By centralising control and decentralising fulfilment, RANDEMRETAIL’s comprehensive product suite helped them deliver on every customer promise.

Ready to achieve similar results?
Contact us today to learn how the RANDEMRETAIL SAAS OMS product suite can transform your retail business.