Xero Shoes Powers New Sales Channels and Streamlined Fulfillment with RANDEMRETAIL’s B2B OMS

Xero Shoes is a renowned global brand committed to crafting exceptional grounding shoes, designed for everything from high-intensity training to everyday wear. Their mission is to create footwear that allows feet to move naturally, promoting comfort and connection to the ground. In Australia, as their brand grew, so did the demand from other retailers eager to stock their innovative products.

⯈ The Challenges

Expanding B2B Channels While Maintaining Control

As Xero Shoes expanded its market share in Australia, a key challenge emerged: how to enable other retailers to sell their products while simultaneously maintaining a consistent level of personalized service and control over the fulfillment process. Xero Shoes sought a solution that would allow them to:

• Centralize fulfillment for orders placed through their B2B customers.
  
• Ship directly to the end customers, whether the order originated from a retailer’s physical store or a specific location like a physiotherapist’s office.
• Avoid manual product creation and management for their B2B partners, ensuring product accuracy and efficiency.
• Streamline inventory management across their entire sales channel network.
  
  

⯈ The Solution 

RANDEMRETAIL’s B2B OMS with Channel & Multi-Channel Product Modules

Xero Shoes discovered RANDEMRETAIL’s B2B OMS and quickly identified its Channel and Multi-Channel Product Modules as the ideal solution. These modules provided the critical functionality needed to empower their B2B network while retaining central control over fulfillment.

RANDEMRETAIL implemented a robust system that allowed Xero Shoes to:

• Selective Product Push: Precisely select which products they wanted to push to specific B2B retailer stores.
• Controlled Inventory Allocation: Define the exact inventory available to each retailer, whether it was their entire stock or a specific allocation.
• Seamless Order Ingestion: Automatically receive orders placed on the B2B retailer’s Shopify or BigCommerce stores directly into the RANDEMRETAIL OMS.
• Real-time Inventory Deduction: Ensure inventory was automatically and accurately deducted across the entire channel network as orders were placed.
• Effortless Direct Fulfillment: Fulfill orders and ship them directly to the B2B retailer’s end customers with remarkable ease, either individually or in bulk.
• Customizable Status Updates: Automatically push customized order status updates back to the retailer’s Shopify or BigCommerce stores, enabling them to maintain communication with their end customers regarding shipping.
  
  

⯈ The Results

Unlocked Channels, Accelerated Growth, and Enhanced Control

 By leveraging RANDEMRETAIL’s B2B OMS, Xero Shoes achieved significant, transformative results:

• Rapid Channel Expansion: They were able to unlock an incredible new sales channel that would have traditionally taken months to set up, instead achieving it in a matter of weeks. This drastically accelerated their B2B growth strategy.
• Streamlined Operations: The automated product push, order ingestion, and fulfillment processes eliminated significant manual effort for both Xero Shoes and their B2B partners.
• Enhanced Inventory Accuracy: Real-time inventory deduction across the entire channel network ensured that stock levels were always accurate, preventing overselling and improving customer satisfaction.
• Superior Customer Experience: By controlling direct-to-customer fulfillment, Xero Shoes ensured their high standards of service were maintained, regardless of where the order originated. Retailers benefited from reduced operational burden while still providing timely communication to their customers.
• Increased Sales Velocity: The ease of integration and simplified fulfillment encouraged more B2B partners to stock Xero Shoes products, driving overall sales velocity.