How Big R grew retail sales by 30%+ using RANDEMRETAIL's same-day delivery and order management system
Big R is a family-owned farm, ranch, and home retailer founded in 1962. With 35 stores across Southern Colorado, New Mexico, Texas, Kansas, and Oklahoma, Big R operates one of the region's largest agricultural and lifestyle retail networks — selling apparel, footwear, hardware, garden supplies, and more.
When Big R needed to modernise its e-commerce fulfilment and compete on speed, it partnered with RANDEMRETAIL to deploy a unified order management system (OMS) across its entire store network — enabling same-day delivery, ship-from-store, and buy online, pick up in store (BOPIS).
The Challenge: Fulfilling online orders across 35 stores without losing efficiency
Despite its extensive retail network, BigR faced challenges in keeping up with online orders and seamless fulfilment while maintaining excellent customer service and the company sought to enhance customer service efficiency. This meant:
- Streamlining product processing and delivery for online orders
- Increased visibility on available inventory
- Optimising fulfilment operations
- Increase labor productivity from their stores
- Enable their e-commerce powered by BigCommerce to showcase Multi-level inventory availability across their entire store network using the RANDEMRETAIL OMS (Order Management System) for BigCommerce.
The Solution: Phased OMS rollout with same-day delivery, BOPIS, and ship-from-store
RANDEMRETAIL deployed its omnichannel order management platform for Big R in a structured, phased rollout designed to minimise operational disruption while maximising adoption speed.
Phase 1: BOPIS and ship-from-store activation
Big R began with buy online, pick up in store (BOPIS) and ship-from-store capabilities. Store staff were equipped with barcode-enabled fulfilment workflows — dramatically improving pick accuracy and throughput.
Phase 2: Same-day delivery via Uber
RANDEMRETAIL enabled same-day delivery through Uber's last-mile delivery network, giving Big R customers a fast, local fulfilment option previously unavailable to the brand.
Phase 3: ERP integration and Google Local Inventory Ads
Real-time inventory synchronisation was achieved through a direct integration with Big R's Eagle Cor ERP system, managed by RANDEMRETAIL's integration partner IM Digital. This ensured stock levels across all 35 locations were accurate and up-to-date.
Big R also became one of the first RANDEMRETAIL clients to deploy the Google Local Inventory Ads Feed — a feature that pushes real-time store inventory and shipping options into Google Shopping, improving local search visibility and customer discovery.
Results: What Big R achieved with RANDEMRETAIL OMS
Within the first full year of deployment, Big R recorded significant improvements across every fulfilment channel.
- Overall sales count increased by more than 17% year-over-year.
- Ship-from-store orders grew by 40% from 2022 to 2023, driven by increased customer confidence in store-level fulfilment.
- Total sales revenue from BOPIS and ship-from-store orders grew by more than 30% compared to 2022.
- Same-day delivery orders increased by approximately 70%, with same-day delivery revenue growing by 86% year-over-year.